All too common mistakes made with pricing photography

I recently came across this discussion online about what to charge for photography.  It seems like no one really has a plan of how to come up with prices.  They are guessing at pricing and undercharging for their services…practically giving it away in some cases.

You can read the discussion here

If you find yourself guessing at prices or deciding on price on what “sounds reasonable,” you may be losing money and won’t be able to sustain your business for long.  Fortunately there IS a way to figure out prices and it isn’t difficult at all.  Get the formula with How To Price Photography for your Kindle enabled device.

Don’t have a Kindle?  You can get the free Kindle app on your iPhone – just search the App Store for Kindle and download it for free.

Posted in How To Price Photography | Tagged , , , | Leave a comment

Some Common Topics on Pricing Photography

Check out this photographer’s opinion on pricing and what is and isn’t working for photographers out there.

From the article:

This issue on price, undercutting, ‘ruining’ the business all gets so dicey and tricky in the crazy light of the real world, I thought I would throw out some of my opinions… and I do have some opinions. (And if you disagree, I will be totally fine with it, not call you names or deride you in any way. I am not the end all of photographic knowledge, just a guy with an opinion.)

So here are a few subjects that keep coming up on forums and blogs all over the net.

For the full article, click here.

Understand how to price your photography once and for all – get How To Price Photography for your Kindle enabled device here.

Posted in How To Price Photography | Tagged , , | Leave a comment

How To Price Photography – The Kindle Book

If you are like most photographers, you LOVE the creative side of the portrait photography business! However, it IS a business, and paying attention to the business side of things may not come as easy to you. Especially when it comes to pricing. The LAST thing you want to do is to sit down and decide on how to price your portraits…simply because you don’t know where to begin!

What could be easier than running a few numbers through a PROVEN, SCIENTIFIC formula that most grade-school kids could do? Imagine being able to:

Know EXACTLY how much you should charge your clients for
every service, product, or package you offer within minutes

Quickly and EASILY create a winning price list

NEVER pull prices “out of the air” ever again

Make the PROFIT you need to stay in business

Sounds simple, but you may be wondering:

How do I know if I’m charging too much or too little?
(You won’t believe how simple this is once you understand the secret!)

If I charge less than my competition, will I get more business? (The answer may surprise you! )

I’m terrible at math (This pricing system is so easy that a 4th grader could do it)

My clients seem confused by my price list (Easily solved with the little trick you’ll learn!)

“Finally, YOU can be confident about your pricing, and know that you are charging enough to make your portrait photography business PROFITABLE!”

I’m Cindy Bracken, professional photographer and mom to two girls. Like many of you, I love the creative side of my business, but used to be totally confused when it came to pricing. I pulled prices “out of the air” because they sounded reasonable, but I was cheating myself out of profits!

I read everything I could about the photography business and successful pricing. Gradually, I created a pricing structure and price list that WORKS. And now, I’m confident EVERY TIME I need to create a price for a service, product or package.

Pricing used to be a mystery. Now, its a breeze! Why? Because I finally GOT IT. Pricing should never be left to guessing. There is actually an EASY, SCIENTIFIC and SYSTEMATIC way to create pricing for your photography.

And I’d like to show YOU how to do it, too!

So let’s get you started — the right way — today….

“REVEALED! Simple secrets that get RESULTS…”

Why you MUST know the cost of each sale. This IS NOT as difficult as you might think…once you know the secret!

Quote your prices with confidence! Easy, once you know WHY your prices are in place.

Educate your clients so that they never question your prices again. In fact, they will WANT to pay the price you are asking.

Know what a “Loss Leader” is and when to use one.

Make the money you NEED to stay in business – in any economy.

Added Value! What it is, why you want it, and how to get it! (trust me, it is super-simple and will improve your business 100%)

I will reveal the psychology behind prices and price-lists that can explode your sales!

How to finally get rid of “bargain shoppers” forever!

How to create a price list that is simple and effective (a sample price list is included!)

And MUCH, MUCH MORE

What is it worth to you to :

Have the confidence to price your photography CORRECTLY every time – within minutes

Have a FULL understanding of how to create a winning price list

Improve your photography business by leaps and bounds

Get The “How To Price Photography” Kindle Book Here!

Posted in How To Price Photography | Tagged , , , , , , , | Leave a comment